That’s right, Super Bowls plural. I was fortunate enough to write and creative direct back-to-back Big Game spots with Rakuten’s talented in-house team.
As the creative leads on the Golden State Warriors “badge” sponsorship, Jesse Mitchel and I crafted and oversaw work that aligned with Rakuten’s business objectives while celebrating the Warriors’ joyful brand of basketball. Drawing inspiration from Curry himself, our messaging had crazy range. From promotional emails pushing much-beloved Golden State merch to massive LED signs throughout the Chase Center, we did it all. (And basically led the Warriors to their fourth championship in the process.) Below is a small sampling of the work.
Simple and star-studded, this spot was considered a massive success by all the important metrics. Plus, I got to meet T-Pain.
It was a career-long goal of mine to write a Little Caesars commercial. And then it happened. And here they are.
“Create something that’s bigger than a commercial,” they say. Well, Madden The Movie was massive. It permeated pop-culture. It was shared and rewatched all over the world. And it featured Collin Kaepernick as Al Pacino from “Scent of a Woman.”
PowerBar and Ryan Lochte. The perfect combination for advertising gold.
Remember when every other commercial during football season was a DraftKings spot? Well, I wrote a few of those, and they actually hold up.
This epic series of spots helped launch the wildly popular mobile game, Evony. All told, we produced eight films, including the Super Bowl commercial.
Just a few greatest hits from back in the day. For a little context below, Mission Foods let us make a “Nacho Super Computer” to help promote their red and blue tortilla chips for the Border Showdown rivalry game between Kansas and Missouri.
