DigiTAL Video
"POWERBAR - CleanStart"
CREATIVE DIRECTOR: Tom Coates
DIRECTOR: MATT DILMORE
This launch video and corresponding campaign sparked a significant comeback for PowerBar and America's favorite second-most-decorated swimmer, Ryan Lochte.
As part of the CleanStart campaign, people all over the Internet could make custom videos for friends and family where Lochte would address the recipient by name and encourage them to start anew with the help of PowerBar's new Clean Whey bar.
Perhaps most importantly, this web-only campaign moved some serious Clean Whey Cookie Dough bars. We even have a case study video to prove it.